Fits perfectly — true to size
I was worried about sizing ordering online, but the fit guide was spot on. Great cut and the fabric feels premium.
Oliver M, 2 hours ago
Pure Tech T-Shirt®
Black / XS
€60,00
Precio de oferta
€60,00
Precio habitual
Ir directamente a la información del producto
Discover the new
cellulose T-shirt.
Just touch it to fall in love.
Never fades.
It always looks new.
Pure T-shirts retain their original color and continue to look new for a long time, without fading or losing their color intensity. This is possible because cellulose fabric dyeing can withstand much longer washing cycles than cotton.
The first T-shirt in the country made with technological fibers, and the only one with a guarantee against fading.
INTECH™ fabric makes everything easier: work, training, care, and even getting dressed. Since it doesn't absorb odors easily, it requires less washing. Since it doesn't fade, it requires fewer purchases. Since it is minimalist and timeless, it offers more combinations with ease. In addition, it is softer than cotton and emits up to 81.5% less greenhouse gases than conventional modal.
- Naturally sourced fiber 2x softer than cotton
- Does not wrinkle on the body
- Does not fade with washing
- Thermal comfort
- Anti-odor – unfavorable to the proliferation of odor-causing bacteria
No need to iron.
Just wash, dry, and wear.
Pure T-shirts do not need to be ironed after each wash and can be worn throughout the day without wrinkling. Unlike regular cotton T-shirts that require ironing and still end up creased, this fabric stays smooth and polished effortlessly.
Anti-odor protection.
Forget about bad smells.
Cellulose fabric is much more effective than cotton at reducing the proliferation of sweat bacteria responsible for unpleasant odors. That’s why you can wear your Jouse T-shirt all day long, on any occasion, without ever worrying about sweat smells again.
A perfect fit.
Designed to enhance your body.
The Pure T-shirt features a precise fit that flatters your silhouette. It doesn’t highlight the stomach, fits slightly closer around the arms, and the sleeves finish perfectly at mid-bicep — never too long, never tight. Definitely the best fit you’ll ever experience.
Composition: 92% Modal and 8% Elastane
Indigo Color – Composition: 62% Modal, 30% Viscose, and 8% Elastane
*2-year guarantee against fading for items purchased from 09/06/24 onwards, provided care label instructions are followed, considering one wash per week.
Dispatch times:
2–5 working days
Shipping times:
UK (Royal Mail / Evri): 2–7 working days
US (USPS): 2–7 working days
Worldwide: 3–10 working days
Please note shipping times are not guarantees. Order may come before or after these dates. During high volume periods short delays may be expected.
Please contact us at contactpureclo@gmail.com if you have any questions or issues with your order.
We offer a 14 day return or exchange policy if you are not happy with your order for any reason. For more information please see our Return Policy here.
Fast delivery & clear tracking
Tracking updates were clear and the parcel arrived earlier than expected. Packaging was clean and protected.
James R, 5 hours ago
Premium feel in real life
The fabric is soft but structured. Looks expensive in person and matches the “quiet luxury” vibe.
Ethan W, 8 hours ago
Support actually helped
Asked a sizing question before buying and got a helpful reply quickly. Felt safe ordering and everything went smoothly.
Thomas D, 12 hours ago
Easy exchange process
Needed a different size and the steps were straightforward. No hassle and good communication throughout.
Noah K, 1 day ago
Accurate photos & details
What arrived matched the product photos and description. Stitching is neat and it holds shape after wear.
Lucas P, 1 day ago
Comfortable for work all day
Wore it for a full workday — breathable, comfortable, and still looks sharp by the end of the day.
George S, 2 days ago
Great value for the quality
I’ve paid more for less. The finish feels premium, and the fit is flattering. I’ll order again.
Henry B, 3 days ago